Mission & values

Our mission

Our mission is to be the trusted supplier of fruit, vegetables, dairy and specialty goods to the catering and hospitality industry, putting service and quality at the forefront of everything we do.

Our values

Our values shape our company identity and serve as the guiding principles that inform our decision-making process, empowering us to achieve our business objectives.

CARES

Community

We cultivate relationships with suppliers, colleagues and customers and contribute to our local area.

Authenticity

We do as we say.

Relevance

We consistently push our boundaries to anticipate and exceed our customers’ requirements.

Excellence

We strive to provide value without sacrificing quality and service.

Sustainability

We are committed to building a sustainable future for our business, our colleagues and our community.